Vicki Holgate

Vicki Holgate

Head of Strategy at FCB Inferno

London, United Kingdom

Summary

Investing in communications is a risk, just like any other investment. However, to play safe & take no risks with it is the riskiest thing of all. That is likely to lead to dull communications & the lowest return on investment. I believe the role of planning is to help maximise the return on investment for clients by helping them take bolder, yet highly calculated risks. By understanding the neuroscience of how people make decisions & how they are likely to respond to communications, we can push the creative work further and be as sure as anyone can be that we are going to get the response we want...and the return on investment that the business requires.

Sector Experience

People I worked with

Kevin Clarke
Typographer
adam&eveDDB
Anna Morris
Account Manager
adam&eveDDB
Justin Tindall
Group Chief Creative Officer
Leo Burnett
Adam Tucker
President, Ogilvy & Mather Advertising, NY
Ogilvy & Mather
John Webster
Executive Creative Director
adam&eveDDB

Positions

Head of Strategy

FCB Inferno
London, United Kingdom
January 2012 - Present (5 years)
Heading up one of the most talented, multi-disciplined & truly integrated planning departments in town.

Senior Strategic Planner

Bates Communications
1995 - 1999 (4 years)

Strategic Planner

GREY London
London, United Kingdom
1992 - 1995 (3 years)

Account Executive

JWT London
1991 - 1992 (1 year)

Education

Behavioural Economics

Duke University - The Fuqua School of Business
2014 (1 year)
Dan Ariely: A Beginner's Guide to Irrational Behaviour

Sports & Society

Duke University
2013 (1 year)
Sports play a giant role in contemporary society worldwide. 'Sports & Society' explores the larger questions of money, politics, race, sex, culture, and commercialization that surround sports everywhere.

Master of Arts (MA), Social & Political Sciences

University of Cambridge
1988 - 1991 (3 years)
Sociology, politics & social psychology.

Create a free Talent profile and become a member of AdForum

Get Started