| Title | Midsommar, The Pagan Mistress of Swedish |
| Agency | Springtime |
| Campaign | Absolut Legends |
| Advertiser | The Absolut Company |
| Brand | Absolut |
| Posted | December 2002 |
| Product | Vodka |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Story | Absolut Legends is a new fashion campaign for ABSOLUT. Jean-Paul Gaultier has created haute couture based on photos for the ads. Integrated in the campaign is a website that provides background to the legends and show the ads in a unique way. The site also features exclusive making-of. The site is produced in cooperation between Springtime and Farfar. |
| Media Type | Web Site |
| More Information | www.absolut.com/legends |
| Creative Director | Jen Dranger |
| Art Director | Nicke Bergström |
| Production Company Producer | Per Näsholm |
| Agency Producer | Ola Spännar |