Title | Tram Shelter |
Agency | TBWA\ Helsinki |
Campaign | Tram Shelter |
Advertiser | Amnesty International |
Brand | Amnesty International |
Posted | June 2005 |
Product | Anti-violence against women |
Business Sector | Anti-Domestic Violence, Sexual Abuse |
Philosophy | The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life |
Problem | When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them |
Media Type | Outdoor/Out of Home |
Market | Finland |
Copywriter | Tommy Mäkinen |
Copywriter | Markku Rönkkö |
Copywriter | Eeva Kekalainen |
Art Director | Minna Lavola |
Art Director | Jyri Konttinen |
Account Supervisor | Kirsi Pärni |
Advertiser's Supervisor | Frank Johansson |