Minna Lavola
Art Director at TBWA\Helsinki
Helsinki, Finland
TitleTram Shelter
Agency
Campaign Tram Shelter
Advertiser Amnesty International
Brand Amnesty International
PostedJune 2005
Product Anti-violence against women
Business Sector Anti-Domestic Violence, Sexual Abuse
Philosophy The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life
Problem When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them
Media Type Outdoor/Out of Home
Market Finland
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Account Supervisor
Advertiser's Supervisor

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