Minna Lavola
Art Director at TBWA\Helsinki
Helsinki, Finland
TitleStairs
Agency
Campaign Stop violence against women - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedNovember 2005
Product Anti-Domestic Violence
Business Sector Anti-Domestic Violence, Sexual Abuse
Story These print ads were a part of "Stop Violence Against Women" campaign for Amnesty Finland. We claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables and stairs in advertising as well as in real life.

We made people around the victims ask themselves why they`re willing to believe the transparent excuses for a black eye.
Media Type Magazine
Market Finland
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Photographer
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Agency Producer
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