Title | BBC Original British Drama |
Agency | Y&R London |
Campaign | Original British Drama |
Advertiser | BBC |
Brand | BBC |
Date of First Broadcast/Publication | 2015 |
Business Sector | TV/Radio Programs & Stations |
Philosophy | Our challenge was to re-assert the superiority of the BBC's drama output and demonstrate that the BBC produces quality, distinctive drama that tells unforgettable stories that excite and move you, whoever you are. |
Result | We created a film featuring Shakespeare’s monologue All the World’s A Stage to celebrate a lifetime of Original British Drama from the BBC. The piece is narrated by Benedict Cumberbatch, and showcases moments from seminal dramas past and present, illustrating the unrivaled, world class storytelling and talent of BBC Drama. The film celebrates the BBC’s commitment to Original British Drama and to making memories for audiences to share in years to come. |
Media Type | Television |
Length | |
Account Manager | Vickie Ridley |
Creative Director | Mark Roalfe |
Copywriter | Ted Heath |
Art Director | Paul Angus |
Agency Producer | Keeley Pratt |
Director | Sam Miller |
Editor | Thomas Ioannou |