Ton Hollander
Chief Creative Officer at BBDO
Dusseldorf, Germany
TitleShock
Agency
Campaign smart forfour
Advertiser Daimler AG
Brand Smart
Date of First Broadcast/Publication 2015
Business Sector Compact & Small Cars
Philosophy The new smart forfour has all the benefits that people ascociate with the twoseated smart fortwo: parkability, small turning circle and driving fun. But it also hast two more seats. 
Media Type Television & Cinema
Length
Chief Creative Officer
Creative Managing Director
Creative Managing Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Account Director
Account Director
Account Manager
Agency Producer
Head of Production
Post Production
Audio Production House
Producer
Producer
Music Composer
Music Composer
Sound Engineer
Director
Director of Photography (DOP)
Editor
Visual Effects
Make-Up Artist
Styling
Art Director

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