| Title | Guitar |
| Title (original language) | La Guitare |
| Agency | Jean & Montmarin |
| Campaign | Bénédicta Jewel |
| Advertiser | Unilever |
| Brand | Bénédicta |
| Posted | May 2001 |
| Product | Mayonnaise |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Tagline | Benedicta Mayonnaise. It could become an obsession |
| Tagline (original language) | Mayonnaise Bénédicta.ça peut vite devenir une manie. |
| Story (original language) | une femme met de la mayonnaise sur un uf dur puis dans son élan, elle en met sur son collier. |
| Media Type | Television |
| Length | |
| Market | France |
| Production Company | Intersection |
| Creative Director | Gérard Jean |
| Creative Director | Benoît Schmider |
| Copywriter | Sidonie Jean |
| Art Director | Hervé Barussaud |
| Producer | Arno Moria |
| Director | Brian Baderman |
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