Benoît Schmider
Creative Director at provid
Kiev, Ukraine
TitleThe Torch
Title (original language)Le flambeau
Agency
Campaign The Torch
Advertiser Herta
Brand Herta Knacki Max
PostedMay 2000
Product Food products
Business Sector Fresh Meat, Sausages
Tagline Knacki Max. Even a little too maximum sized.
Tagline (original language) Knacki Max. Voire même un peu trop max.
Story A runner carries a torch in the middle of nowhere. A cool dude comes out to cheer him up. And when the runner doesn't see him, he roasts Knacki Max sausage on the flame. And progressively lots of runners appear to do the same.
Story (original language) Campagne. Sportif transporte flamme Olympique. Course à pied. Gens attendent son passage: fanfare, musique,musicien. Bouseux du coin, paysans... Casting. Adolescent commence à courir derrière sportif, placé saucisse au bout d'un bâton et la fait griller sur flamme Olympique. délirant. Beauf. Progressivement foule se joint pour faire cuire bouffe. Athlète croit qu'ils l'accompagnent par solidarité. Sourire. Humour. Poursuite; J.O. Irrésistible.
Media Type Television
Length
Director
Production Company
Creative Director
Copywriter
Art Director
Production Company Producer
Agency Producer

Trending

Create a free Talent profile and become a member of AdForum

Get Started