Energizer - "Hollywood Hunks"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

3809

Title	Hollywood Hunks
Agency	TBWA\Chiat\Day Los Angeles
Campaign	Handwriting - Energizer
Advertiser	Energizer Holdings, Inc.
Brand	Energizer
Posted	January 2009
Product	Advanced Lithium
Business Sector	Batteries (Except Car Batteries), Light Bulbs
Story	The work is a departure from Energizer's more traditional print work and the campaign is called Handwriting. The campaign is targeted at "active trendsetters with technology dependent lifestyles", aged 18 to 34. The creative really hits on this target's lifestyle and is very modern, engaging and fun. The work will be featured in October issues of US Weekly, In Style, Cosmo, Rolling Stone, Maxim, ESPN and Game Pro.
Media Type	Print
Market	United States
Executive Creative Director	Rob Schwartz
Creative Director	Jerry Gentile
Associate Creative Director	Robin Fitzgerald
Copywriter	Marcin Marckiewicz
Art Director	Jera Mehrdad
Illustrator	Martin Haake
Illustrator	James Gulliver Hancock
Illustrator	Marcela Restrepo
Illustrator	antsandwich