Thierry Chantier
Copywriter at Havas Paris
Puteaux, France
TitleDeparture
Title (original language)Départ
Agency
Campaign Departure
Advertiser Boehringer Ingelheim
Brand Dulcolax
Tagline Occasional Constipation?
Tagline (original language) Constipation occasionnelle?
Story A family mother gives her last recommandations before leaving for a long time. The father and the 3 children seem in despair. The mother looks at last time at her family in front of the door. She's in tears but opens the door and enters in the toilet. She suffers from constipation.
Story (original language) Une mère de famille donne ses dernières recommandations avant de partir pour longtemps. Le père et les 3 enfants semblent désespérés. La mère jette un dernier regard sur sa famille, devant la porte. Elle pleure mais ouvre la porte et entre dans les toilettes. Elle souffre de constipation.
Media Type Television
Length
Director
Production Company
Art Director
Concept
Concept
Copywriter
Agency Producer
Creative Director

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