| Title | Heroes |
| Agency | Sra. Rushmore |
| Campaign | The Best of Us - Olympics |
| Advertiser | International Olympic Committee |
| Brand | olympic.org |
| Posted | July 2008 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | The best of us |
| Story | Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang and Yelena Isinbayeva are among the stars of the International Olympic Committees public service announcement entitled "Heroes". "Heroes" leverages the determination and performance of Olympic athletes to communicate the key Olympic values. The campaign also stars Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, along with those mentioned above, star as superheroes seeking to achieve the seemingly impossible. |
| Philosophy | The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them. |
| Problem | the objective of the IOCs 2007/8 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience. |
| Result | The global campaign will be rolled out in a phased approach in the run-up to the Beijing 2008 Olympic Games and beyond. |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Roger Federer |
| Actor / Celebrity | Yao Ming |
| Actor / Celebrity | Laure Manaudou |
| Actor / Celebrity | Liu Xiang |
| Actor / Celebrity | Yelena Isinbayeva |
| Actor / Celebrity | Kenenisa Bekele |
| Actor / Celebrity | Haile Gebrselassie |
| Actor / Celebrity | Vanessa Ferrari |
| Actor / Celebrity | Carolina Kluft |
| Advertising Manager | Melinda May |
| Executive Creative Director | Miguel García Vizcaíno |
| Creative Director | Carlos Alija |
| Art Director | Jesús Morilla |
| Account Planner | Laura Sampedro |
| Account Manager | Clemente Manzano |
| Account Manager | Carlos Solchaga |
| Account Manager | Rocio Cáceres |
| Agency Producer | Paul Severn |
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