| Title | The Book |
| Agency | CDA - Carlo de Amici |
| Campaign | The Book |
| Advertiser | Heineken |
| Brand | Heineken |
| Date of First Broadcast/Publication | 2012 / 5 |
| Business Sector | Alcoholic |
| Tagline | A beer has a lot to teach |
| Media Type | |
| Photographer | Studio Neon |
| Copywriter | Silvia Ferrario |
| Art Director | Carlo De Amici |
| Creative Director | Carlo De Amici |