Rabobank - "Egypt"

Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)

Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson) Amsterdam, Netherlands

Awards

3895

This ad is part of the ACT Responsible Collection

Brand: Rabobank
Country: Netherlands

Advertiser: Rabobank

Title	Egypt
Agency	Ubachs Wisbrun (now UbachsWisbrun/J. Walter Thompson)
Campaign	Cameroon - Rabobank
Advertiser	Rabobank
Brand	Rabobank
Posted	May 2005
Product	Banking
Product (original language)	Banking
Business Sector	Banking, Finance, Law & Insurance
Tagline	It's time for a bank who does it differently
Tagline (original language)	Het is tijd voor een bank die 't anders doet
Story	Rabobank helps establish countless (financial) co-operatives around the world. It not only provides financial assistance, but more importantly it provides the required knowledge and manpower. The bank - that was established more than a century ago by farmers who were unable to obtain credit - has spread it's success as a co-operative to countries including Cameroon.
Philosophy	Leverage Rabobank's roots as the basis for communications. At Rabobank, SRE is not a cosmic trick to present a social image. SRE is at the heart of the co-operative philosophy. Demonstrate that in today's world the 'old fashioned' formula of the co-operative is still extremely modern and applied successfully around the world today.
Problem	Rabobank holds a least to publicly listed banks, Rabobank's primary focus is not on profits, but above all on people. The challange is to show and clarify that this distinction is what makes Rabobank an involved and attractive bank.
Media Type	Print
Market	Netherlands
Art Director	Wim Ubachs
Copywriter	Wim Ubachs
Agency Producer	Brigitte van Gennip
Production Company Producer	Ellen Langeveld-Pype
Director	André van Duren
Editor	Martin Gould
Account Director	Arco Bregman
Advertising Manager	Tom Peijster
Advertising Manager	Esmarije Voorboom