| Title | Big Hat Joe |
| Agency | Hasan & Partners |
| Campaign | Big Hat Joe |
| Advertiser | Koff |
| Brand | Koff |
| Posted | December 1999 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Koff. Drink while you can. |
| Story | Man with big hat goes into a saloon, wanted sign on the wall. Crowd leaves quickly. Man wants beer. Puts hat on coat rack. Out of bathroom comes short sighted man. He confuses hats. Short sighted man leaves saloon and is shot mistakenly. |
| Media Type | Television |
| Length | |
| Director | Olavi Häkkinen |
| Production Company | Oh La La |
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