Gabriele Zeratzki
Agency Producer at Specktakulär Werbeagentur
Karlsruhe, Germany
TitleX-treme Sour
Agency
Campaign X-treme Sour
Advertiser Perfetti Van Melle
Brand Chupa Chups
PostedJuly 2000
Product Chupa Chups + Gum
Business Sector Food
Story Regarding brand's stimulating irreverent positioning we claim "The more than you can bear-effect" by a failed experiment and the bursting head of a test person.
The 70th -setting look on the one hand and the russian Woody Allen meets Austin Powers blend professor on the oher let the whole thing appear as extreme as the promised taste experience.
Media Type Television
Length
Executive Creative Director
Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company

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