Sacha Moser

Sacha Moser

Founder, Creative Partner at FOUNDRY Berlin GmbH

Berlin, Germany

Summary

I believe in the power of brands, or as I call it: the brand is your friend.

More than two decades ago this was the motivation to start a career in advertising. Today it’s much more than a motivation; it has become my passion to build brands that enable and unlock sustainable business value. Prior to founding the International start-up the FOUNDRY, I was in the role of co-founding partner, Executive Creative Director, Creative Director and Art Director at agencies in Switzerland, USA (New York) and Puerto Rico. I was fortunate to serve global brands like AT&T, BERNINA Intl., Colgate-Palmolive, Citi, SWISS Intl. Airlines, to name a few. While at Publicis Zurich I built an International team that enabled Zurich Insurance to become one of the leading global brands. After plenty of air miles, I had the opportunity to focus on national brands like BMW (Schweiz) AG, Nestlé, Orange and Swisscom. In addition, I also had the pleasure of developing advertising campaigns and corporate identity for fashion and apparel brands, supported start-ups and substantially contributed to the successful repositioning and the turnaround of major brands. Consequently, my work has been recognised at various international awards, but despite all of these accolades, I cherish my family most and enjoy helping my friends building successful brands.

Sector Experience

People I worked with

Harold Kaplan
Music Lyricist
Y&R New York
Jim Ferguson
Executive Creative Director
TM Advertising
Rich Rosenthal
Agency Producer
Y&R New York
Paul Hunter
Director
Wanda Paris
Stefan Czapsky
Director
Biscuit Filmworks UK

Positions

Founder, Creative Partner

FOUNDRY Berlin GmbH
January 2015 - Present (2 years 4 months)
FOUNDRY Berlin forges outstanding marketing and branding concepts with a focus on building sustainable business value.

With an entrepreneurial spirit, we invest in new technology, innovation and top-notch execution to create relevant and engaging content, or to build an entire brand from scratch. We, at FOUNDRY Berlin, are hands-on and trust the power of great storytelling, brand aesthetics and ideas that create a dialog, strategically using the appropriate touch-points and channels. Or as we call it “Inspiring Business”.

Founding Partner, ECD, Member of the board

Serviceplan Suisse AG
December 2012 - June 2014 (1 year 6 months)
Sacha Moser, co-founder, partner and member of the board at Serviceplan Suisse, was central to the successful launch and establishing the agency as a prominent player in the Swiss market.

Together with managing partner C. Baertschi and the Serviceplan Group, he laid the foundation for success, reached defined targets ahead of schedule, and then exceeded them.

Creative Director

Publicis
December 2004 - November 2012 (7 years 11 months)

Senior AD & ACD

Y&R New York
New York, United States
January 2000 - December 2004 (4 years 11 months)

Senior Art Director

Y&R Puerto Rico
Puerto Rico, Puerto Rico
February 1998 - January 2000 (1 year 11 months)

Art Director

Young & Rubicam Zurich
October 1993 - January 1998 (4 years 3 months)

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