| Title | Music |
| Agency | DDB New York |
| Campaign | Yeah, that kind of rich. |
| Advertiser | New York Lottery |
| Brand | Powerball |
| Posted | January 2012 |
| Business Sector | Lottery & Gambling |
| Tagline | Yeah, that kind of rich. |
| Media Type | Television |
| Market | United States |
| Chief Creative Officer | Matt Eastwood |
| Executive Creative Director | Menno Kluin |
| Group Creative Director | Rich Sharp |
| Group Creative Director | Mike Sullivan |
| Associate Creative Director | Colin Lapin |
| Associate Creative Director | Tony Bartolucci |
| Agency Producer | Walter Brindak |
| Director | Steven Miller |
| Actor / Celebrity | Cyndi Lauper |