| Title | The Ceremony |
| Agency | FCB Paris |
| Campaign | Camembert Coeur de Lion |
| Advertiser | La Compagnie des Fromages |
| Brand | Coeur de Lion |
| Date of First Broadcast/Publication | 1997 / 1 |
| Product | Cheese |
| Business Sector | Cheese |
| Tagline | Vous n'aviez jamais mangé de camembert |
| Story | A group of friends are walking in the country trying to find a nice spot to have a picnic and taste the "Coeur de Lion" camembert. Camembert Coeur de Lion, until now you've never eaten Camembert. |
| Media Type | Television |
| Length | |
| Market | France |
| Creative Director | Thomas Stern |
| Copywriter | Alex Coppinger |
| Art Director | Vincent Behagel |
| Agency Producer | France Sebron de Lisle |
| Director | Rémy Belvaux |
| Production Company | Quad Productions |
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