Title | We All Need Warmth |
Title (original language) | On a tous besoin de chaleur |
Agency | FRED & FARID |
Campaign | We All Need Warmth |
Advertiser | Quechua |
Brand | Quechua |
Posted | November 2011 |
Business Sector | Sportswear |
Tagline | We all need warmth |
Tagline (original language) | On a tous besoin de chaleur |
Philosophy | As an illustration of the signature 'Mountain Hardware', finding its inspiration in the mountain, the idea of the film is to stage the primary quality of the fleece vests from Quechua : Warmth. It shows a total harmony between men, nature and animals and demonstrates that we all need warmth. |
Media Type | Television & Cinema |
Art Director | Julien Boulard |
Art Director | Farid Mokart |
Copywriter | Farid Mokart |
Creative Director | Farid Mokart |
Production Company | Irene |
Director | François Alaux |
Director | Hervé de Crécy |
Editor | Vincent Staropoli |