Vanessa Barbel
Head of production at BUZZMAN
Paris, France
TitleStop Pain
Title (original language)Arrêtons la douleur (anglais)
Agency
Campaign Stop Pain - Douleurs sans frontières
Advertiser Douleurs sans Frontières
Brand Pain Without Borders
Date of First Broadcast/Publication 2008 / 10
Business Sector Human Rights
Tagline To put an end to endless pain. Make a donation.
Tagline (original language) Pour en finir avec la douleur. Donnons
Story To explore the consequences of psychological damage or physical harm in our everyday life, TBWA\MAP features a brand new ad using a treadmill as an analogy with the vicious cycle of pain. The images draw attention to the inability to stop the pain by oneself through non-stop suffering situations.
Story (original language) Une campagne qui met en scène le cycle infernal de la douleur et l’incapacité à l’enrayer, facteurs d’inégalités sociaux grandissant heurtant aujourd’hui l’humanité.
Philosophy To accompany the commitment of the non-profit organisation DOULEURS SANS FRONTIERES (Pain without Borders) on its programs against pain, TBWA\MAP has decided, this time, to raise awareness on the hellish cycle of pain with a new TV campaign.
Philosophy (original language) Afin d'accompagner l'engagement de l'ONG Douleurs sans Frontières sur ses programmes sur la douleur, TBWA\MAP a décidé, cette fois, de parler du cycle infernal de la douleur avec une nouvelle campagne télé.
Media Type Television & Cinema
Length
Market France
Creative Director
Creative Director
Art Director
Copywriter
Art Buyer
Account Manager
Account Manager
Advertiser's Supervisor
Director
Producer
Post Production TBWA ELSE
Music

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