| Title | Hula |
| Agency | Ogilvy Paris |
| Campaign | The Beautiful Word - Scrabble |
| Advertiser | Mattel, Inc. |
| Brand | Scrabble |
| Posted | June 2008 |
| Business Sector | Toys & Games |
| Tagline | The Beautiful word |
| Media Type | |
| Creative Director | Chris Garbutt |
| Art Director | Antoaneta Metchanova |
| Art Director | Alex Daff |
| Art Director | Najin Ha |
| Illustration | Am I Collective |
| Art Buyer | Nejma Tazit |
| Account Supervisor | Benoit de Fleurian |
| Account Supervisor | Marie-Charlotte Lafront |
| Advertiser's Supervisor | Hervé Parizot |
| Advertiser's Supervisor | Arnaud Roland-Gosseliln |
| Advertiser's Supervisor | Fabien Delannoy |
| Copywriter | Arnaud Vanhelle |
| Copywriter | Benjamin Bregeault |
| Copywriter | Mihnea Gheorghiu |
| Worldwide Chief Creative Officer | Tham Khai Meng |
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