Simon Welch
Creative Director at Atomic London
London, United Kingdom
TitleListening
Agency
Campaign Listening
Advertiser BBC
Brand BBC Radio 3
PostedApril 2003
Product World Music Awards
Business Sector TV/Radio Programs & Stations
Philosophy The campaign is about connecting people from all over the world. They open with a young man in his living room with his ear on a glass as if listening to something – it sounds like muted Middle Eastern Music, we then travel around the globe and follow a range of diverse musical experiences from the Middle East, Japan, Africa and Finland.
Problem The awards are a celebration of the diversity and fusion of world music, with musical influences from Asia to Finland represented; it takes place between 24-27 March.

The prestigious scheme represents only the best performers from around the globe. The categories are: Africa, Asia/Pacific, Europe, America, Middle East, Boundary Crossing, Newcomer, Critics Award and the listeners award, which is voted by the public.
Media Type Television
Length
Market United Kingdom
Sound Design Company
Copywriter
Art Director
Director
Production Company

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