Title | Listening |
Agency | DFGW (now Freud) |
Campaign | Listening |
Advertiser | BBC |
Brand | BBC Radio 3 |
Posted | April 2003 |
Product | World Music Awards |
Business Sector | TV/Radio Programs & Stations |
Philosophy | The campaign is about connecting people from all over the world. They open with a young man in his living room with his ear on a glass as if listening to something it sounds like muted Middle Eastern Music, we then travel around the globe and follow a range of diverse musical experiences from the Middle East, Japan, Africa and Finland. |
Problem | The awards are a celebration of the diversity and fusion of world music, with musical influences from Asia to Finland represented; it takes place between 24-27 March. The prestigious scheme represents only the best performers from around the globe. The categories are: Africa, Asia/Pacific, Europe, America, Middle East, Boundary Crossing, Newcomer, Critics Award and the listeners award, which is voted by the public. |
Media Type | Television |
Length | |
Market | United Kingdom |
Sound Design Company | Barrera Prod. |
Copywriter | Simon Welch |
Art Director | Matt Welch |
Director | Steve Cope |
Production Company | BBC Broadcast |