Peter Cline
Executive Producer at Believe Media
Santa Monica, United States
TitleImpossible Field
Agency
Campaign Impossible Field - adidas
Advertiser adidas
Brand adidas
PostedNovember 2005
Business Sector Sportswear
Story SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic ‘impossible story’ in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage.
Media Type Television & Cinema
Length
Market Europe
Sound Design Company
Post Production
Production Company
Executive Creative Director
Creative Director
Art Director
Copywriter
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Agency Producer
Agency Producer
Producer
Producer
Director
Lighting Director / Lighting
Music Composer
Editor
Editing Company
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Head of Planning

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