A befuddled man attempts to retrieve toast from his toaster with a fork. His family and co-workers intervene, confronting him about his questionable commitment to safety.
Philosophy
Create a campaign that includes TV, Radio and print showing individuals abusing electrical safety in a humorous fashion. This message is relayed in a fun and humorous way.
Problem
How can you educate the consumer on awareness of electrical safety with an interesting and fun message?
