Title | #howifight |
Agency | Leo Burnett Chicago |
Campaign | #howifight |
Advertiser | Fifth Third Bank |
Brand | Fifth Third Bank |
Date of First Broadcast/Publication | 2015 / 7 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | Cancer affects everyone. A new Fifth Third Bank campaign, “#howifight,” created by Leo Burnett Chicago, recognizes all the ways, big and small, people fight cancer. You can see the campaign at 53.com/howifight. Whether running a 10K or bringing dinner to a neighbor fighting cancer, Fifth Third wants people to tell how they fight using #howifight. Illustrations of how people fight will appear at the campaign website. Explore how people fight at 53.com/howifight. Fifth Third shows how it fights by also donating $1 for each eligible social media post using #howifight and through a checking account incentive. Actor and cancer advocate Patrick Dempsey appears in the campaign on behalf of Stand Up to Cancer. |
Media Type | Web Site |
Length | |
More Information | 53.com/howifight |
Production Company | Backyard |
Chief Creative Officer | Susan Credle |
Executive Creative Director | Jon Wyville |
Executive Creative Director | Dave Loew |
Associate Creative Director, Copywriter | Kent Carmichael |
Associate Creative Director, Art Director | Ryan Stotts |
Senior UX Designer | Mark Montri |
Business Manager | Anne Paganini |
Executive Producer | David Moore |
Producer | Jacob Smith |
Production Company | Active Theory |
Illustrator | Rafael Dante |
EVP, Account Director | Louis Slotkin |
SVP, Account Director | Lucy Greenlee |
Account Director | Andrea Newsom |
Account Supervisor | Dan Gilroy |
Account Executive | Arianna Solimene |
VP, Strategy Director | Adam Friedman |
Senior Strategist | Michael Cheng |
Producer | Topher Cochrane |
Director | Jesper Ericstam |
Special Effects / VFX | Timber |
Editing Company | Arcade |
Editor | Nick Rondeau |
Music Company / Composer | Music Super Circus |
Director of Photography (DOP) | Crille Forsberg |
SVP, Group Client Director, Spark | Kerry Hemmerich |
VP, Media Director, Spark | Chris Mittman |
Associate Media Director, Spark | Ryan Stoer |