francesco emiliani
owner at myself
Milano, Italy
TitleBoxing
Agency
Campaign Boxing
Advertiser Il Sole 24 Ore
Brand Il Sole24ore editoria professionale
PostedMarch 2005
Product Software, book, etc
Business Sector Business Services
Story Il Sole 24 Ore is the most important economic publisher in Italy. It decided to launch a new different brand: Il Sole 24 Ore editoria professionale (software, book, training, etc)
Philosophy The Professional Trainer is the combination between economic world and the sport competition. For the photos were used real workers in the Il Sole24 Ore office instead of classic models.
Problem It is the first time in advertising for this brand.
Media Type Magazine
Market Italy
Art Director
Copywriter
Photographer

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