Title | Boxing |
Agency | Suite3 |
Campaign | Boxing |
Advertiser | Il Sole 24 Ore |
Brand | Il Sole24ore editoria professionale |
Posted | March 2005 |
Product | Software, book, etc |
Business Sector | Business Services |
Story | Il Sole 24 Ore is the most important economic publisher in Italy. It decided to launch a new different brand: Il Sole 24 Ore editoria professionale (software, book, training, etc) |
Philosophy | The Professional Trainer is the combination between economic world and the sport competition. For the photos were used real workers in the Il Sole24 Ore office instead of classic models. |
Problem | It is the first time in advertising for this brand. |
Media Type | Magazine |
Market | Italy |
Art Director | Alberto Aimo |
Copywriter | francesco emiliani |
Photographer | Aldo Sodoma |