| Title | The nature of...Flamingos |
| Agency |
Suite3
|
| Campaign |
The Nature of - Una Hotel
|
| Advertiser |
Una Hotel
|
| Brand |
Una Hotels and Resorts
|
| Posted | March 2005 |
| Product |
Una Hotels and Resorts
|
| Business Sector | Hotels, Resorts
|
| Story | launch the new brand Una Hotels and Resorts in Italy and in Europe |
| Philosophy | The amazement strategy: "the Nature of" campaign uses animals in Hotel rooms to create astonishment, the same astonishment you have when you visit a UNA Hotel. |
| Problem | Many differents subjects to create awareness of the services of the Hotels: reservation, comfort, meeting, restaurant, resort, etc. |
| Media Type |
Newspaper
|
| Market | France, United Kingdom, Italy |
| Art Director |
Alberto Aimo
|
| Copywriter |
francesco emiliani
|
| Photographer |
Laura Rizzi
|
