Kia Optima - "Quit Job"

David&Goliath

David&Goliath El Segundo, United States

42007

Brand: Kia Optima
Country: United States

Advertiser: Kia Motors

Title	Quit Job
Agency	David&Goliath
Campaign	Discover the New Kia
Advertiser	Kia Motors
Brand	Kia Optima
Date of First Broadcast/Publication	2015 / 9
Business Sector	Cars
Story	Kia’s new integrated campaign positions the Optima as aspirational to customers through the concept of “discovery.” Broadcast, outdoor and digital elements combine to reach right and left-brain individuals who strive for a richer life, measured in terms of experiences, not money. Yes, a trusted vehicle is foundational, but because these consumers have an eye for design and an impulse for performance, their ideal sedan goes way beyond reliability. Two :30 TV spots bring the tagline “Discover the New Kia” to life by featuring the charmingly humorous adventures of new Optima owners as they discover the joys of this sporty sedan. In "Quit Job", which launched this week, we meet a man who’s upset with his son’s decision to upend his life and embark on a seemingly impulsive and irresponsible cross-country jaunt for the experience of a lifetime. A surprising twist ensues.
Media Type	Television
Length	31 seconds
Production Company	Imperial Woodpecker
Sound Design Company	Human
Chairman	David Angelo
Chief Creative Officer	Colin Jeffery
Creative Director	Robert Prins
Creative Director	Erik Moe
Associate Creative Director	David Sullivan
Copywriter	David Sullivan
Associate Creative Director	Richard Fischer
Art Director	Richard Fischer
Copywriter	Nicole Lague
Art Director	Tracey Chan
Broadcast Producer	Paul Albanese
Broadcast Producer	Carrie Lighthall
Broadcast Producer	Helen Erb
President	Brian Dunbar
Managing Director	Jeff Moohr
Account Director	Gordon Gray
Account Supervisor	Emma Brier
Account Executive	Weina Cai
Managing Partner	Seema Miller
Account Planner	Ed Gibson
Business Affairs	Rodney Pizarro
Business Affairs	Camara Price
Project Manager	Nita Smith
Product Information Manager	Russ Wortman
Product Information Manager	Mark McNaul
Director	Simon McQuoid
Director of Photography (DOP)	Jo Willems
Executive Producer	Charlie Cocuzza
Production Company Producer	Anita Wetterstedt
Editing Company	Spinach Editorial
Editor	Brandon Porter
Assistant Editor	James Donahue
Managing Director	Adam Bright
Production Company Producer	Jonathan Carpio
Colorization	The Mill
Executive Producer	Sue Troyan
Executive Creative Director	Phil Crowe
Producer	Will Lemmon
2D Artist	Andy Dill
3D Graphics	John Leonti
2D Artist	Andy Dill
2D Artist	Yukiko Ishiwata
2D Artist	Chris Payne
Production Coordinator	Chris Lewis
Colorist	Adam Scott
Colorist	Thatcher Peterson
Colorist	Diane Valera
Color Producer	Ali Struck
Mix Company	Lime
Sound Engineer	Dave Wagg
Sound Engineer	Zac Fisher