Title | Words can be Weapons |
Agency | Ogilvy China |
Campaign | Words can be Weapons |
Advertiser | Center for Psychological Research, Shenyang |
Brand | Center for Psychological Research, Shenyang |
Date of First Broadcast/Publication | 2014 / 4 |
Business Sector | Government & Other Authorities |
Tagline | Words are more powerful than we think |
Story | Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse. |
Media Type | Case Study |
Length | |
More Information | wordscanbeweapons.com |
Creative Director | Graham Fink |
Creative Director | Juggi Ramakrishnan |
Creative Director | Wilson Chow |
Creative Director | Doug Schiff |
Creative Director | Xingsheng Qi |
Designer | Yong Xie |
Designer | Xingsheng Qi |
Designer | Soonguan Poh |
Copywriter | GuiLin Bo |
Copywriter | Juggi Ramakrishnan |
Copywriter | Wilson Chow |
Copywriter | Chuyu Li |
Art Director | Xingsheng Qi |
Art Director | Xiaodong Xiao |
Art Director | Lei Fu |
Art Director | Kaixin Li |
Art Director | Yong Xie |
Art Director | Fei Wang |
Editor | Morris Ku |
Technical Director | Eric Wu |
Media Planner | Rita Yang |
Agency Producer | Quetina Yang |
Interactive Designer | Jason Lee |
Interactive Designer | Didi Shao |
Interactive Designer | Sisi Xing |
Producer | Jing Li |
Strategic Business Lead | Wim Wenders |
Strategic Business Lead | Bob Wang |
Production Company | Massive Music |
Sound Production | kaiser Sound Studios |
Worldwide Chief Creative Officer | Tham Khai Meng |