Title | Man vs. Napkin |
Agency | Ogilvy China |
Campaign | Kotex Brand Promise Viral Campaign |
Advertiser | Kimberly-Clark Worldwide, Inc. |
Brand | Kotex |
Date of First Broadcast/Publication | 2014 / 8 |
Business Sector | Feminine Hygiene |
Story | “Man vs. Napkin” compares finding the perfect man who is attractive, gentle yet tough and reliable to finding the perfect fit in a sanitary napkin that also looks chic, is soft and provides ultimate security from leakage. While it may be more challenging for a woman to find the perfect man, Kotex promises it is not as difficult to find the perfect sanitary napkin that offers all the same qualities. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Graham Fink |
Copywriter | Thomas Zhu |
Creative Director | Bamboo Zhuang |
Creative Group Head | Yaya Wu |
Copywriter | Kiddy Wang |
Agency Producer | Xiaolong Wu |
Production Company | Shine Works |
Advertising Manager | Jaja Lang |