Title | Fifaro: Play Beautiful |
Agency | Wieden + Kennedy Amsterdam |
Campaign | Play Beautiful |
Advertiser | Electronic Arts Inc. |
Brand | EA FIFA 16 |
Date of First Broadcast/Publication | 2015 / 9 |
Business Sector | Video Games/Consoles |
Story | The spot dramatizes the one-upmanship nature of football that drives players to make the game ever more beautiful, and literally sings an ode to the sport in the accompanying soundtrack - a specially rewritten, football-focused version of the famous Aria from the ‘Barber of Seville’ opera. |
Media Type | Television & Cinema |
Length | |
Soundtrack | FIFARO |
Editing Company | Final Cut |
Post Production | MPC LDN |
Audio Post Production | Grand Central Recording Studios |
Music | MassiveMusic |
Actor / Celebrity | Lionel Messi |
Actor / Celebrity | Sergio Aguero |
Actor / Celebrity | Alex Morgan |
Actor / Celebrity | Kobe Bryant |
Actor / Celebrity | Edmon Arantes Nascimento (Pele) |
Advertising Manager | Todd Sitrin |
Advertising Manager | Jamie McKinlay |
Advertising Manager | Dana Marineau |
Marketer (Management team) | Dustin Shekell |
Executive Creative Director | Mark Bernath |
Executive Creative Director | Eric Quennoy |
Creative Director | David Smith |
Creative Director | Alvaro Sotomayor |
Creative Director | Craig Williams |
Art Director | Vasco Vicente |
Copywriter | Evgeny Primachenko |
Copywriter | Andrew Dobbie |
Broadcast Producer | Joe Togneri |
Account Planner | Michelle Arrazcaeta |
Account Director | Kirk Johnsen |
Account Director | Nick Campion |
Account Director | AMBER MARTIN |
Project Manager | Loes Poot |
Business Affairs | Michael Graves |
Interactive producer | Matthew Ravenhall |
Production Company | Traktor |
Director | Traktor |
Director of Photography (DOP) | Larry Fong |
Director of Photography (DOP) | Bill Pope |
Editor | Edward Line |
Flame Artist | Alex Lovejoy |
Mixer | Raja Sehgal |