| Title | The Journey to the East |
| Agency | Y&R London |
| Campaign | The Journey to the East |
| Advertiser | BBC |
| Brand | BBC |
| Date of First Broadcast/Publication | 2008 / 7 |
| Business Sector | TV/Radio Programs & Stations |
| Problem | Promote the BBC's coverage of the 2008 Beijing Olympics |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Recording Studio | 750mph |
| Advertising Manager | Louise Fyans |
| Art Director | Peter Candeland |
| Art Director | Robert Valley |
| Account Planner | Jon Tipple |
| Production Company | Passion Pictures |
| Production Company | Zombie Flesh Eaters |
| Director | Jamie Hewlett |
| Executive Creative Director | Damon Collins |
| Sound | Jason Cox |
| Audio Engineer | Steve Sedgewick |
| Vocal | Tianyuan Choir |
| Singer | Jia Ruhan |
| Music Composer | Damon Albarn |
| Creative Team | Paul Angus |
| Creative Team | Ted Heath |
| Production Company Producer | Cara Speller |
| Production Company Producer | Deborah Stewart |
| Production Company Producer | Syleste Molyneaux |
| Animation | Peter Candeland |
| Animation | Robert Valley |
| Production Company Producer | Emma Phillips |
More Work
SEE ALLThe Beatles
- BRAND:
- EA
Flare
- BRAND:
- BBC Sports
- AGENCY:
- DFGW (now Freud)