Jus-Rol Pastry - "Just How I Rol"

Accenture Song

Accenture Song London, United Kingdom

8466

Title	Just How I Rol
Agency	Accenture Song
Campaign	Jus How I Rol
Advertiser	Jus-Rol Pastry
Brand	Jus-Rol Pastry
Date of First Broadcast/Publication	2004 / 3
Business Sector	Baking Powders, Flour
Tagline	That’s Jus How I Rol
Story	A new 30-second TV ad shows a working mum whipping up a chicken and pesto pastry tart for her children in a matter of moments, while dancing to 80s rock anthem ‘Breaking The Law’ by Judas Priest. The campaign, which is centred round the tagline ‘That’s Jus How I Rol’, is created by Karmarama and is the agency’s first campaign for the brand the since winning the business earlier this year. It aims to encourage parents to try easy-to-follow recipes in the kitchen and create quick, tasty dishes for their families with the help of Jus-Rol.
Media Type	Television
Length	30 seconds
Market	United Kingdom
Post Production	MPC LDN
Sound Design Company	Grand Central Recording Studios
Executive Creative Director	Caitlin Ryan
Creative Director	Sam Cartmell
Associate Creative Director	Carl Storey
Advertising Manager	Paul White
Advertising Manager	Kathy Jones
Business Director	Sarah Hollowood
Agency Producer	Jennifer Kennedy
Director	Toby MacDonald
Production Company	Partizan London
Producer	Mary Francis
Editor	Anne Perri
Editing Company	Work Editorial
Post Production	TK James Tillet
Post Production	Flame Fraser Cleland
Sound Design Company	Steve Lane
Typographer	Karmarama Studio
Director of Photography (DOP)	Martin Hill
Media (Agency side)	Um