| Title | Rice-growing revolution in Liberia |
| Agency | Y&R London |
| Campaign | Lift Lives for Good |
| Advertiser | Oxfam |
| Brand | Oxfam |
| Date of First Broadcast/Publication | 2013 / 12 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | One good thing is leading to another as Oxfam helps Liberian farmers like Susanna Edwards reclaim swamp land to grow rice. "When they empower you, you begin to work. You grow a lot of food. Through the food you get money. Which means the children can go to school. It's great." |
| Media Type | Case Study |
| Length | |
| Production Company | Moxie Pictures |
| Director | Keith McCarthy |
| Creative Director | Mike Boles |
| Creative Director | Jerry Hollens |
| Art Director | Jerry Hollens |
| Copywriter | Mike Boles |
| Producer | Jeremy Barnes |
| Agency Producer | Francis Castelli |
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