|Title||Your Airline's Either Got It Or It Hasn't|
|Campaign||Your airline's either got it or it hasn't - Virgin Atlantic|
|Date of First Broadcast/Publication|
|Tagline||Your airline's either got it or it hasn't|
Featuring the strap-line "Your airline's either got it or it hasn't", the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline.
Virgin Atlantic launches its first fever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline's "it" factor.
|Media Type||Television & Cinema|
|Executive Creative Director||Mark Roalfe|
|Art Director||Chris Hodgkiss|
|Production Company||Partizan London|
|Agency Producer||Jody Allison|