| Title | Diamond (60 sec) |
| Agency | J. Walter Thompson London |
| Campaign | A Girl's Best Friend - Smirnoff |
| Advertiser | Diageo |
| Brand | Smirnoff |
| Posted | June 2005 |
| Product | Red Vodka |
| Business Sector | Alcoholic |
| Story | A man dies. He narrates the story as his brother takes the ashes to a lab where they are turned into a diamond. The brother pawns the diamond. It ends up in the mouth of a beautiful girl.The story is a metaphor for the 10 stage Smirnoff filtration process. |
| Media Type | Television & Cinema |
| Length | |
| Market | United Kingdom |
| Copywriter | Jonathan Budds |
| Art Director | Anita Davis |
| Agency Producer | Denise Connell |
| Production Company | Partizan London |
| Production Company | Traktor |
| Director | Traktor |
| Producer | Jim Bouvier |
| Editor | Joe Guest |
| Creative Director | Nick Bell |
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