Kylie Matulick
Director at Riff Raff Films
Wellington, New Zealand
TitleKevin The Carrot
Agency
Campaign Kevin The Carrot
Advertiser Aldi
Brand Aldi
Date of First Broadcast/Publication 2016 / 11
Business Sector Department Stores, Supermarkets
Philosophy It’s Aldi! Discount supermarket Aldi was finally unveiled as the brand behind the anonymous teasers which were planted across the country, featuring a lone carrot and the verse, ‘Legends aren’t born they’re grown’. 
Media Type Television & Cinema
Length
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Account Director
Agency Producer
Production Company
Director
Director

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