Sergio Tikhomiroff
Production Company Producer at Jodaf
São Paulo, Brazil
TitleMovable Stadium
Title (original language)Estádio Móvel
Agency
Campaign Movable Stadium
Advertiser Sky
Brand Sky
PostedOctober 2004
Business Sector TV/Radio Programs & Stations
Story The concept of this film advertised the World Cup transmission with impact: a stadium with moving seat rows that simulated literally what the technology offered by SKY did for those whose watched the games from their TVs at home. In the films, the stadium rings move accordingly to what happens in the pitch amazing all those involved in the match (players, referee and crowd). “World Cup 360 Digital. Subscribe SKY and see the World Cup from all angles” is the tagline.
Story (original language) O conceito comunicou a transmissão da Copa do Mundo de forma impactante: um estádio com arquibancadas móveis, que simulavam literalmente o que a tecnologia oferecida pela Sky fazia para quem assistia aos jogos em casa. No filme, os anéis do estádio giram de acordo com a dinâmica do jogo, fazendo com que todos os envolvidos (jogadores, juiz e torcida) ficassem perplexos com o que estava acontecendo. "Copa 360º Digital. Assine Sky e veja a Copa de todos os ângulos" é a assinatura.
Media Type Television
Length
Market Brazil
Production Company Producer
Director
Cameraman
Lighting Director / Lighting
Creative Director
Account Supervisor
Advertiser's Supervisor
Production Company
Art Director
Copywriter

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