Kevin Prendiville
Advertising Manager at FOX Channel
Los Angeles, United States
TitleMaze
Campaign Maze
Advertiser Fox Broadcasting Company
Brand Fox Sports
PostedNovember 2008
Product Bowl Championship Series
Business Sector TV/Radio Programs & Stations
Story Creative Director Josh Nichols came up with a perfect visual metaphor for the season long chase for the college championship, a Maze. After developing the style frames in-house (thanks, Phillip Shtoll), Josh and EP Bill Battin brought the boards to Method and they jumped on board.
Problem A practical maze set was built on a blue screen stage where 8 football players had nearly 40 wardrobe changes (to cover all the possible teams). After an intense one day shoot, we handed a locked cut to Method for them to work their magic. Within a really tight schedule, Method modeled, animated and composited the spot, while Fox Sports' in-house composer Mic Brooling created a thrilling original score.
Result Method worked tirelessly to pull everything together and bring this to life, and Kevin Prendiville pulled off quite a bit of 2D magic in our Flame to help handle some serious last minute curveballs that had everyone scrambling.
Media Type Television
Length
Market United States
Special Effects / VFX
Director
Director of Photography (DOP)
Producer
Art Director
Production Design
Creative Director
Creative Director
Executive Producer
Editor
Designer
Producer
Sound Design Company
In-House Flame Compositor
EVP Marketing, Fox Sports
Production Company Producer
Executive Producer
CG Technical Supervisor
Music Composer
Lead 2D VFX Artist
Lead 2D VFX Artist
3D VFX Artist
3D VFX Artist
3D VFX Artist

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