Fred & Farid is a creative team composed of Fred Raillard and Farid Mokart.
Farid is co-founder and CEO of FF GROUP, the first french independent digital creative group, focus on 3 expertise : Social Media, Content, Tech. FF GROUP is based in Paris, Shanghai and Beijing. Farid Mokart made his career in France, UK, US and China. Farid has served as Jury in many festivals, including Cannes Lions and D&AD. Aside from advertising, he is also a board member of progressive Think Tank “Terra Nova”, and “One Tuesday” Entrepreneurial Digital Network.
So far FF GROUP has produced about 1000 campaigns for 100 brands, and has won more than 400 international awards, including 200 digital distinctions since 2011, and numerous international titles : CannesLions GrandPrix, WARC Top 4 World's Best Digital Agency, 5 times Best Agency at World Luxury Award, 2 times Best Independent Agency of the Year at Spikes Asia, Cristal Festival Independent Agency of the Year, Campaign Asia Silver Agency of the Year, Adweek Top 10 Best Agency outside USA.