Magnus Wikman
Director at MWA Direct, Inc. 
Champlin, United States
TitleThe Nightmare
Agency
Campaign Mardrömmen / The Nightmare - Svenska Spel
Advertiser Svenska Spel
Brand Svenska Spel
PostedMarch 2000
Product Oddset
Business Sector Lottery & Gambling
Tagline Nothing beats the winning feeling.
Story The film is contradictory to everything PG does until he wakes in the middle of the night having had this terrible nightmare.
Philosophy The leading character, PG, is a keen bettor on Oddset. His whole life is concentrated upon watching sports on television with betting coupons in his hand. His character is well known to the Swedish public.
Media Type Television
Length
Market Sweden
Copywriter
Art Director
Director
Actor / Celebrity
Production Company

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