Title | The Nightmare |
Agency | Fältman & Malmén + Draftfcb |
Campaign | Mardrömmen / The Nightmare - Svenska Spel |
Advertiser | Svenska Spel |
Brand | Svenska Spel |
Posted | March 2000 |
Product | Oddset |
Business Sector | Lottery & Gambling |
Tagline | Nothing beats the winning feeling. |
Story | The film is contradictory to everything PG does until he wakes in the middle of the night having had this terrible nightmare. |
Philosophy | The leading character, PG, is a keen bettor on Oddset. His whole life is concentrated upon watching sports on television with betting coupons in his hand. His character is well known to the Swedish public. |
Media Type | Television |
Length | |
Market | Sweden |
Copywriter | Patrik Moks |
Art Director | Björn Nordfors |
Director | Magnus Wikman |
Actor / Celebrity | Per-Gunnar Hylén |
Production Company | Jarowskij |