Title | Scissor Kick |
Agency | Wieden + Kennedy |
Campaign | The Band - EA |
Advertiser | Electronic Arts Inc. |
Brand | EA |
Posted | December 2007 |
Product | Rock Band |
Business Sector | Video Games/Consoles |
Tagline | Start a Band. Rock the World. |
Story | Moments before a big concert, four teenage rockers are standing on stage, holding their Rock Band gear. The bass player, Sarah, practices a scissor kick that impresses her band mates. Everyone, that is, except Eric the guitar player, who is confused by the notion of having two people in the same band both doing scissor kicks. |
Problem | To create excitement around the launch of Rock Band and establish the game as the top title within the music video game category. |
Media Type | Television |
Length | |
Market | United States |
Soundtrack | Dont Fear the Reaper |
Post Production | Joint Editorial House |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Creative Director | Jed Alger |
Copywriter | Jonathan Raymond |
Art Director | Storm Tharp |
Account Director | Brendan Keenan |
Account Executive | Jordan Delapoer |
Agency Producer | Niki Polyocan |
Agency Producer | Jessica Staples |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | Smuggler |
Director | Randy Krallman |
Audio Post Production | Lime Studios |
Sound Design Company | Amber Music |
Music | Blue Oyster Cult |