Title | Chain Reaction |
Agency | Arnold |
Campaign | New Beetle Convertible |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2003 / 1 |
Product | Beetle Convertible |
Business Sector | Cars |
Tagline | Drivers Wanted |
Media Type | Television |
Length | |
Market | United States |
Production Company | The Directors Bureau |
Chief Creative Officer | Ron Lawner |
Group Creative Director | Alan Pafenbach |
Copywriter | Joe Fallon |
Art Director | Don Shelford |
Agency Producer | Bill Goodell |
Director | Mike Mills |
Director of Photography (DOP) | Joaquin Baca-Asay |
Editing Company | Rock Paper Scissors |
Editor | Angus Wall |
Post Production | The Syndicate |
Music Composer | John Dragonetti |
Art Director | Kevin Dailor |
Copywriter | Tim Gillingham |
Copywriter | Susan Ebling Corbo |