Title | Desmonda |
Agency | Arnold |
Campaign | Women and Smoking - ALF |
Advertiser | American Legacy Foundation |
Brand | Women and Smoking |
Date of First Broadcast/Publication | 2002 / 8 |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | Legacy |
Story | This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon. |
Media Type | Magazine |
Market | United States |
Executive Creative Director | Ron Lawner |
Executive Creative Director | Pete Favat |
Creative Director | Roger Baldacci |
Art Director | Rob Baird |
Copywriter | Roger Baldacci |
Agency Producer | Aidan Finnan |
Agency Producer | Clint Ackerman |
Photographer | Richard Avedon |
Agency Producer | Greg Carter |
Agency Producer | Katherine Hennessy |