| Title | On Marketing |
| Agency | DDB Worldwide |
| Campaign | Bleach Means Clean |
| Advertiser | The Clorox Company |
| Brand | The Clorox Company |
| Date of First Broadcast/Publication | 2015 / 5 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Bleach Means Clean |
| Story | Saturday Night Live alum, Nora Dunn, returns in Clorox’s “Bleach Means Clean” campaign created by DDB California. The Actress and Comedian stars as a no-nonsense Bleach ambassador in Clorox’s campaign, which sets out to help consumers overcome the widespread belief that bleach-based cleaners aren’t for everyday use. Dunn’s knack for deadpan humor acts like a diversion against all of the gimmicks in the cleaning aisle, positioning Clorox Bleach as the original badass cleaner. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Arts and Sciences |
| Group Creative Director | Jim Bosiljevac |
| Copywriter | Tim Stier |
| Copywriter | Todd Taber |
| Executive Producer | Mark Tobin |
| Group Account Director | Rebecca Hines |
| Director Strategic Planning | Kate Walters |
| Account Supervisor | Alan Wang |
| Account Executive | Eleanor Fisher |
| Editor | Dave Anderson |
| Music | Four Big Watts |
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