Department for Children, Schools & Families - "Young Futures"

Wieden+Kennedy

Wieden+Kennedy London, United Kingdom

6157

Title	Young Futures
Agency	Wieden+Kennedy
Campaign	Why let drink decide - COI
Advertiser	Central Office of Information
Brand	Department for Children, Schools & Families
Posted	January 2010
Business Sector	Anti-Drug/Alcohol/Tobacco Message
Problem	The DCSF (Department for Children, Schools & Families) is launching its first advertising campaign that aims to influence the attitudes and behaviour of children, young people and their parents and carers about alcohol. The purpose of the DCSF is to make England the best place in the world for children and young people to grow up, and their aim as set out in the Youth Action Plan is for all young people in England to grow up to have a safe and sensible relationship with alcohol
Media Type	Television
Market	United Kingdom
Sound	Wave Studios
Executive Creative Director	Tony Davidson
Executive Creative Director	Kim Papworth
Creative Team	Paul Jordan
Creative Team	Angus Macadam
Advertising Manager	Ben Catford
Account Director	Emma Marsland
Production Company	Academy Films
Director	Walter Stern
Producer	Lucy Gossage
Post Production	The Mill London
Sound	Parv Thind
Editor	Sam Rice-Edwards