Western Union - "The Race Is On"

DENTSU CREATIVE

DENTSU CREATIVE London, United Kingdom

77499

This ad is part of the ACT Responsible Collection

Brand: Western Union
Country: United Kingdom

Advertiser: Western Union

Title	The Race Is On
Agency	DENTSU CREATIVE
Campaign	International Women’s Day 2017
Advertiser	Western Union
Brand	Western Union
Date of First Broadcast/Publication	2017 / 3
Business Sector	Banking, Finance, Law & Insurance
Story	The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”.
Philosophy	mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars
Media Type	Television
Length	60 seconds
Sound Design Company	String and Tins
Music	Finger Music
Brand Strategy Director	Michael Abbott
Brand Management/Strategy	Natasha Chatur
Executive Creative Director	Angus Macadam
Executive Creative Director	Paul Jordan
Creative Director	Rich Holmes
Creative Team	Holly Fallows
Creative Team	Charlotte Watmough
Business Director	Louise Lang
Account Director	Zara Gregory
Account Manager	Henry Carless
Chief Strategy Officer	Chris McKibbin
Strategist	Fiona Lenahan
Agency Producer	Alessia Small
Director	MJ Delaney
Production Company	Moxie Pictures
Production Company Producer	Barry Heaps
Editor	Ben Jordan
Post Production	Jam Post
Director of Photography (DOP)	Gerardo Madrazo
Editing Company	Work Post