| Title | Lump |
| Agency | BBDO Atlanta |
| Campaign | Lump |
| Advertiser | Georgia Breast Cancer Organization |
| Brand | Georgia Breast Cancer Organization |
| Posted | June 2003 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Tactile ad of a woman's breast that has a raised surface, virtually invisible to the eye, suggesting a lump. |
| Philosophy | Demonstrate how easy it is to miss signs of breast cancer without conducting regular self-examinations through demonstration -- a tactile ad. Furthermore, remind the audience of the benefits of breast cancer screenings through ad copy. |
| Problem | Get more women to conduct regular examinations for breast cancer. Early detection offers more treatment options and a better chance for survival. |
| Media Type | Newspaper |
| Market | United States |
| Executive Creative Director | Bill Pauls |
| Art Director | Kyle Lewis |
| Copywriter | Jackie Hathiramani |
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