Jean-Marc Kuentzmann
Global Client Service Lead, Managing Director at Y&R Paris at Y&R Paris, Boulogne-Billancourt
Paris, France
TitlePuzzle 2
Agency
Campaign Puzzle
Advertiser Mimi Foundation
Brand Mimi Foundation
Date of First Broadcast/Publication 2010 / 12
Business Sector Charities, Foundations, Volunteers
Tagline Let's help cancer sufferers rebuild their image
Philosophy In order to heighten public awareness, the Foundation has created a number of interactive posters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does.
Problem The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare.
Its objective : to help patients rebuild their image so as to better copewith their cancer condition.
Media Type Outdoor/Out of Home
Art Buyer
Account Manager
Account Manager
Copywriter
Art Director
Executive Creative Director

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