James Townsend

James Townsend

ManagingDirector at 72 & Sunny

New York, United States

My Latest Work

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Summary

James joined 72andSunny in 2011 and was part of the Los Angeles leadership team prior to moving to New York as Managing Director. While in Los Angeles, he played an active role in our work and partnership with brands like Samsung, ESPN, Truth, and more. His background includes integrated global roles at Ogilvy and Goodby Silverstein, where he worked with clients like IBM and Yahoo. He also worked with digital agency Code and Theory as it grew from a room full of people to an award-winning shop that developed marketing, experiences, and products for clients such as MTV and Dr Pepper. He spent time as the executive producer of a music company and may or may not have an IMDB profile.

People I worked with

Carl Broadhurst
Creative Director
Bartle Bogle Hegarty
Richard Flintham
Executive Creative Director & Founding Partner
Fallon London
Andy McLeod
Director
Rattling Stick
Martha Riley
Creative Director
Bartle Bogle Hegarty
Andy Jex
Executive Creative Director
Saatchi & Saatchi

Positions

Managing Director / NYC

72andSunny
Brooklyn, United States
October 2014 - Present (2 years 5 months)
Building our team and office in NYC.

Managing Director / LA

72andSunny
Los Angeles, United States
November 2013 - November 2014 (1 year)
Co-led our Brand Management group. Worked to keep us good as we grew. Stayed as close to the work as I could. A great time with great people.

Group Brand Director

72andSunny
Los Angeles, United States
November 2011 - July 2013 (1 year 8 months)
Lots of interesting work with our partners at Samsung, Anheuser-Busch, ESPN, and Sonos.

VP, Client Services

Huge
Los Angeles, United States
February 2011 - July 2011 (5 months)
I was responsible for a group of accounts including Comcast, Maybelline, and Budweiser. Comcast selected HUGE as their first digital AOR at the beginning of 2011 and I was responsible for shaping the relationship, building the team, and guiding the work. One of the largest accounts in the agency, HUGE was tasked with transforming Comcast’s digital business while working with a wide set of agency partners to develop industry-leading digital marketing work.

Work across this and other accounts included, core product, experience, marketing, mobile, and social.

Account Director

Goodby Silverstein & Partners
San Francisco, United States
January 2010 - February 2011 (1 year 1 month)
Managed GSPʼs global Yahoo business with a large team across all disciplines. Our work encompassed brand and communication strategy, and creative services across all channels and platforms. I led teams that created experiences on specific properties across the Yahoo network as well as integrated campaigns for paid media.

Director of Client Services

Code and Theory
New York, United States
October 2007 - January 2010 (2 years 3 months)
I was a senior member of the NY-based management team of this growing and award-winning interactive agency. My roles were split between overseeing the Production and Client Services across interactive product and marketing communications. For the last 9 months of my time with Code and Theory I served as General Manager of Code and Theoryʼs San Francisco office.

Executive Producer

The Rumor Mill
United States
2005 - 2007 (2 years)
My role with The Rumor Mill included general management, production oversight, and the development of strategic client relationships outside of the traditional scope of a commercial music company.

We focused on developing the ongoing commercial business with major advertising agencies (US and overseas) for clients such as: Toyota, Amstel, Coca Cola, Merrill Lynch and Honda. As well as film, album, and art-based projects.

Account Executive

Ogilvy & Mather
New York, United States
1998 - 2002 (4 years)
Walked the red carpets and read his books.

Education

Bachelor of Science (BSc), Social Anthropology

Goldsmiths College, U. of London
1995 - 1998 (3 years)

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